One could argue that background checks limit the possibility of something like this happening, but Uber’s policy is lacking (Lein, 2016). Uber’s Never Ending Stream of Lawsuits. The correct product or service must be determined and presented in a manner that is aesthetically pleasing to look at and it must function well. To further capitalize on this opportunity, Uber has created a department for Public Policy Associate in Sustainability and Environment Impact (Fischer, 2016). He was later notified that the person who messaged him told him was at an Uber launch party in Chicago. A blog written by Susan Fowler, a former engineer at Uber, detailed her sexual harassment experience that was initiated by her manager. They are independent contractors. A possible explanation is that Uber believed that since they had deactivated Drivers who were charged with criminal acts and assisted police investigations, they absolved these grievances. The plaintiff’s attorney, Castillo III, said, “Right now, their background check largely consists of an online application with no fingerprinting and no in-person interview. (2014). Both Uber and Lyft’s websites offer $1 million in liability insurance plans for their Drivers. If demand for Uber was so low that there is a glut of drivers unable to take rides, then prices would fall. Registered Data Controller No: Z1821391. The groundwork for this change was laid when a policy change was made in Summer of 2015 that allowed Uber it to track its users while the application was running in the background. Once such indiscretion occurred when an Uber Driver locked a service animal of a blind customer in the trunk. Drivers can set their own hours, but according to David McKee, a Driver from Vista, California, in order to make enough money, you would have to work peak hours- morning rush hour or weekend nights (Shahani, 2017). All work is written to order. This does seem to be working now, but Ogurchak suggests filing for protection for a “more substantive invention” because these patents are less likely to be invalidated or “maintain its intellectual property as a trade secret (Ogurchak, 2016).”, Uber has a design patent to protect its user interfaces. Their services are for anyone who does not own their own vehicle, are unable to drive, or who needs a designated driver. Uber caters everyone from millennials to the elderly and in between. Overall, 63 percent of the staff is white, Asians make up 19 percent, with Latinas and Blacks trailing behind with 7 percent and 6 percent. This would also allow riders to share locations and estimated time of arrivals with friends and family. Drivers, like McKee, do not trust Uber’s intentions regarding regard to their private data (Shahani, 2017). "LA: The New UberEATS App is Arriving Now." Uber could have spent their budget on TV, billboards, and media ads, but they chose to invest their budget on campaigns tailored to the Indian culture. Fowler claimed when she joined the engineering team, her manager immediately propositioned her for sex. Uber policy states that if one were to sign up for UberPool but are not matched, one would still be charged the UberPool rate. Retrieved from http://money.cnn.com./2016/08/11/technology/uber-lawsuits/index.html, Kroninger. The WEPA has improved the remedies available for federal employees who notify the authorities of employer misconduct (Halbert, 2015). While this is a plausible course of action, evidence that suggests otherwise. Instead, she woke up the next morning in her bed with a condom wrapper on her nightstand. Uber’s entrance into this market was impressive. This is the first law suit of this kind but employment lawyer, Kristina Launey, believes that this is the beginning of reform (Gallegos, 2014). (2016). Uber. If Uber is dismissed as being a technology company, governments can argue that the entire ride payment is revenue for Uber and subject to city and state taxes. While working as an independent contractor for Uber has its perks, there are downsides. Uber today said it has sold its self-driving car unit, formally known as the Advanced Technologies Group, to Amazon.com Inc.-backed autonomous vehicle … “Trademark” is another way to refer to a brand. In 2012, the Whistleblower Protection Enhancement Act (WPEA) was passed to strengthen the Whistleblower Protection Act (WPA) of 1989. In early June of 2014, three disabled individuals filed a complaint against Uber and Lyft because their cars were not wheelchair accessible. Accessed April 18, 2020. Unfortunately, trade design patents last for 15 years. Among the challenges Uber faces are laws in California that require ride-sharing companies to treat drivers as employees rather than independent contractors. Although it was illegal to terminate an employee based on these complaints, Fowler quit Uber sooner after and joined Stripe (Levin, 2017). While this makes customers happy, Drivers are not pleased because it cuts into their profits (Dough, 2016). In response to these ethical issues in the Uber-Lyft-Hyman study, we call for research on the gig economy that adheres to … While Uber has not technically broken any law, its actions are warranting reviews that will eventually serve as checks and balances for ridesharing companies (Gallegos, 2014). In its role as a liaison between customers and drivers, the company takes a cut and the platform is among the most successful in the world. While this was remedied by requiring Drivers to accept service animals, there are other safety concerns (Kelly, 2016). Uber seems to have grasped the latter, it is having difficulty with the former. Prop 22 defines app-based transportation and delivery drivers as “independent contractors” and also adopts certain labor and wage policies that apply to drivers and companies. Uber claims that by offering ride share opportunities, the total number of cars on the road and the necessity of owning a personal vehicle is reduced, especially in large cities. Contrary to the average belief, millennials are interested in owning or leasing their own vehicles. Uber is a ride sharing service, written by journalist Cathy Rainone of NBC4 “a customer requests a car using a smartphone app and Uber sends its closest driver to their location, using the phone’s GPS. The plaintiff had no memory of how she got back to her room (Lein, 2016). Uber partnered with the Grace Hopper Celebration of Women in Computing to recruit more women in the tech field (Uber, 2017). Amit Slinghal was asked to resign because of undisclosed allegations of sexual harassment at his previous job, Google. A. Now, Uber users are forced to choose between “Never” and “Always”. A. These officials were able to test drive Uber’s services before posting about it on their social media channels. Uber has a lax policy on how many hours a Driver can work, but it tightens the reigns on monitoring the Driver’s performance. Uber. As a result, a group called, Electronic Privacy Information Center, filed a complaint with the Federal Trade Commission saying that this was “unlawful and deceptive.” Uber argued that since this information was voluntarily given, they were operating within the law (Hawkins, 2015). By making itself part of the solution, Uber can capitalize on these priorities. This paper aims to engage with the social issues emerging from the increasing reliance upon app-driven services, as they pertain to precarious labor and ethical standpoints in a digital era. Ola is still the leading transportation network in India partially due to their substantial marketing budget, but according to Peter Ramenthaler, do not count Uber out. "NYC Payment." The Ringer. Uber could combat this concern by appealing for common law trade dress protection. This includes location, which information can be stored, processed, and accessed by Uber. Some countries and airports have banned ride-sharing companies altogether. During this period, the appropriate marketing mix must be determined. Los Angeles Times. If there is an underlying issue with the company’s culture, or if it is truly one of the many companies with ethical issues, it will rear its head again in the future—it’s only a matter of time. The 27-year-old claimed that after a night out, she took an Uber to her boyfriend’s house but she never made it. It makes no sense to effectively execute an ineffective marketing plan. Topics such as duty of loyalty, diversity, privacy, worker’s rights, global climate change, and risk management will be discussed. Uber maintains that it is a technology company and that its sole function is to connect drivers and passengers. This works out well for the company–it can start operating in new markets easily and doesn't need to concern itself with employer-employee laws and the related responsibilities and obligations. After filing several more reports to Human Resources about discrimination, Fowler was told that she was on thin ice and that one more complaint would cause her termination. Accessed April 18, 2020. Since its official launch in 2009, Uber has faced a barrage of lawsuits from governments, Drivers, passengers, and competitors. There have been several complaints about car accidents, assault, and rape. This incident could be considered an irregular occurrence, but this was not the first case of this nature. Evaluation measures the effectiveness and success of marketing activities. The UCLA Rape Treatment Center was able to link Walter Alberto Ponce to the assault. Murray Goulden, University of Nottingham. Because these officials were prominent, well-respected individuals, Uber became a big deal in town before they officially launched (Ramsenthaler, 2016). After talking to more female engineers in the company, Fowler found out that some of the ladies had reported inappropriate interactions with the same manager before she worked at Uber. (2017). And he said he thinks Khosrowshahi can still polish Uber… (2015). One of the biggest battles Uber has fought since its conception is the classification of its employees. Verge. With 42 percent of its employees identifying as female, Lyft appears to fare better than Uber. Uber. Uber Drivers are independent contractors and can set their own hours. Individuals who use UberPool only submit their name and credit card information so users maintain their privacy. If Apple users choose to “Never” share their location, they have to manually enter their pick-up address. "LA: The New UberEATS App is Arriving Now." These include race, religion, or gender. A. California Legislative Information. Uber. When consenting to terms such as these, it is important to know and trust the company and respect the leaders and their practices. Retrieved from https://rctom.hbs.org/submission/uber-climate-change-hero-or-villain/, Fisher. The company lost around $8.5bn in 2019. Cab and truck drivers are protected by unions and are required to take mandatory breaks. Leadership in this department is dominated by Whites (59 percent) and Asians (34 percent). Even though critics claim that this could result in hiring known criminals, Uber believes that their method is thorough. Merriam-Webster. Accessed April 19, 2020. (2017). Uber’s strategy is to use utility patents to protect its intellectual property. There are several reported cases when Drivers opted out of relieving themselves during peak times to make more money (McHugh, 2016). T. (2015). Disclaimer: This work has been submitted by a student. (2017). This index looks at domestic partners and transgender benefits, and diversity training (Bhuiyan, 2017). Aside from government intervention, airport authorities have been cracking down on Uber drivers. AB2267 modified them and Prop. Because Uber is more trendy than cabs and public transportation, millennials and business professionals especially enjoy Uber’s services. Retrieved from https://www.uber.com/legal/privacy/drivers-us/en/, Uber Technologies Inc.: Managing Opportunities and Challenges. At will employees cannot be fired for reasons illegal under the state or federal law. Ride share companies maintain they have no control over the Drivers or their cars and “merely control the application that facilitates the connection between passenger and Drivers, and thus are not liable for the negligence of the driver (Gallegos, 2014).”. From 1994 to 2012, judges thought the Whistleblower Protect Act (WPA) meant that “federal employees would lose their cases if they disclosed to a supervisor, blew the whistle while carrying out their job duties, or revealed the consequences of a policy decision (Halbert, 2015)”. Copyright © 2003 - 2021 - All Answers Ltd is a company registered in England and Wales. Users). This law is known as the Sarbanes-Oxley Act and it strengthened and expanded employee protection in the wake of the housing crash and economic downturn that occurred from 2007 to 2009 (Halbert, 2015). Reuters. Break for Bathroom Breaks. Uber went public on Friday, May 10, in one of the biggest IPOs in history. There are several techniques and tools that can develop a marketing plan tailored to the company. "Uber Reports First Quarter 2019 Results." All About the Cheapest Uber Sercive. The Verge https://www.theverge.com/2016/11/30/13763714/uber-location-data-tracking-app-privacy-ios-android, Hawkins. Uber: Climate Change Hero, or Villain? The third stage is perhaps the most important one: evaluation. 9th Dec 2019 Customers share their ride with strangers and split the cost. In light of this, Uber has patented a method that imposes surge prices during peak time. NPR. J. Uber. Trademarks make the company stand out from their competitors and increase awareness. Uber also pledged $3 million for the next three years to organizations that create opportunities for under-represented groups to enter the tech industry. RideSharingDriver. Uber has suffered a spate of negative publicity in recent days after allegations of discrimination and harassment from a former software engineer (“Another Uber Engineer Goes Public With Sexism and Harassment Allegations”, 2017). Accessed April 18, 2020. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKDiss.com. Were there more rigorous background checks, or an in-person interview, even if someone had a clean background, it would act as a deterrent against certain behaviors (Lein, 2016).”. Retrieved from http://www.ridesharingdriver.com/whats-uberpool-shared-ride-cheaper-than-other-uber-services/, Fischer, L. (2016). (2017). "German court bans Uber's ride-hailing services in Germany." In various countries, Uber is outright forbidden.  In others, there is a call for regulation in the industry or for the governments to declare the car-sharing app illegal. Accessed April 18, 2020. Uber’s services intrigue millennial, business professionals, children, and the elderly (Brown, 2017). "AB-5 … It is hard to determine how pricing works for UberPool because a complicated algorithm is used. UberPool is Uber’s form of carpooling. Registering copyrights provides greater protection and potential value in the future. Besides the Fowler sexual harassment case, many top executives either resigned or quit in response to these scandals. Where taxi drivers have to have a commercial driver’s license and have regular car inspections, Uber and Lyft Drivers only have to meet an age requirement and have a fully functioning car. According to the victim, the last thing she remembered was drinking a complementary bottle of water provided by the Driver. Uber faces punishment for standing with anti-sexual violence advocates to protect survivors’ right to determine how their information is disclosed. J & Warzel. You can view samples of our professional work here. When signed, Uber is absolved from all liability, claims, or damages that occur while using Uber Services. No plagiarism, guaranteed! Economic Policy Institute. According to Uber’s policy, violations result in disciplinary action, including termination and legal action (Bhuiyan, 2014). In fact, Fowler had a “perfect performance score.” She was later told that performance was not just about the score, it also factors in things outside work and personal things. Retrieved from https://danielsethics.mgt.unm.edu/pdf/uber.pdf, Uber (2017). Uber classifies its full-time and part-time employees as independent contractors, not employees. The earliest adjustments occurred in 1935 when the U.S Supreme Court announced that employees could not be terminated as punishment for attempting to organize into unions.Federal statutes included clauses that compensated whistleblowers punished for reporting misconduct to authorities (Halbert, 2015). Reference this. One rider told The Verge “It felt pretty icky having to tap ‘Always’ knowing what I was giving up without any recourse (Hawkins, 2015).” This source also noted that empowering users to choose what information they shared and when they shared it would instill trust and appreciation in this new service. Drivers are completely liable for any damage and injury caused while transporting riders. (2014). In its first report as a public company, Uber said it lost more than $1 billion on $3.1 billion in revenue during the first quarter of 2019. While Uber stands to make a crazy amount of money given its high revenue and the low wages that drivers earn, it's not shocking to learn that Uber is facing many challenges as it grows.
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