Create an innovation agenda to drive disruptive growth. As the noise of competitors rises, you will find more and more companies using sales promotions techniques. Its solutions include RapidDraft that allows representatives to make payments via writing checks; and WebPay, an online solution to make trade settlement easy and trackable in real time. Privacy Policy: We hate SPAM and promise to keep your email address safe. AI Enhanced Trade Promotion Solution that radically improves planning and revenue for a fast growing number of global CPG companies. This website uses cookies. Effective promotions based on accurate and timely data and information. 2) Dealer contests – Dealers with maximum sales or window display are rewarded. Trade Promotion . Measure & Optimize Your Trade Promotions Effectively. The trade promotion optimization software you choose should enable: If you’re interested to learn more about trade promotion optimization softwares, you can have a quick look at our AI-Powered TPO solution, Compass. I can help with supply chain optimization & more. They can even use the opportunity to strike a conversation, convince and convert them on the brand they are presenting. Businesses can increase product visibility through brand awareness. This increases the chances of getting it into the shopper’s basket. Competitions . These tools increase sales, introduce a new product to the market or meet competition challenges. Trade Promotion Master™ offers the functionalities to radically improve promotional process based on the maturity of market and business needs. It is a “push strategy” and encourages the channel members to stock the product. Using historical data, the Exceedra solution lets you study the performance of past promotions from various perspectives. Important tools of Sales Promotion Schemes 1. More such techniques of sales promotions are discussed below. Thank you ! Increased revenue due to improved product visibility and effective campaigns. … SAP TPM leverage real-time visibility to actual consumer demand to assess promotion effectiveness, quickly simulate available options to make fast course corrections, and to predict and optimize future promotions. GoSimple provides a complete foodservice & retail trade promotion management solution to small and mid-tier CPG manufacturing organizations. You could apply the same strategy to your sales team, incentivizing their efforts to drive more sales. Those that are placed on shelves further down tend to give the feeling of old stock or faulty pieces that the store doesn’t want the consumer to really look at. Effective sales promotion tools are tailored to presentations at events or trade shows, door-to-door sales, retail sales, direct mail advertising, telemarketing or Internet-based marketing. End caps are a great tool to use to make sure your product stands out. GoSimple offers an end-to-end workflow, pricing analytics, and a fully integrated claims processing capability. How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer Goods Revenue Margins By 2%. Unlock the Potential of Your Business Through Superior Trade Promotion Analytics. Flamingo provides trade promotion management (TPM) solutions and activation services for small to midsize consumer packaged goods manufacturers. We offer vendors absolutely FREE! Offers a true end-to-end predictive trade promotion management solution combining zero touch planning, optimization and evaluation from a single point of entry. Trade Promotion Master™ offers the functionalities to radically improve your promotional process based on the maturity of your market and business needs. Automatic aggregation and allocation rationalize the data to all levels so users can make adjustments top down, bottom up,…, • Robust business rules and process flows & templates: Key business rules have been built into the solution to support the promotion management process • Allows for funds accrual and automatic matching of claims and deductions • Unifies reporting for BI, analytics, simulation, and optimization • Intelligent, Intuitive and flexible promotion management system makes it easy for account managers to enter promotions in an accurate and timely manner • Flexible liability reporting system enables trade finance managers to see planned, estimated and actual accrued liabilities instantly • Embedded real-time analytics allow account managers to see planned, estimated and actual spend. 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