Message flexibility is greatest with advertising c. The message flow is a. introduction stage b. growth stage c. maturity stage d. decline stage. B. B) It completely ignores the effects of promotion on sales. 19. A)Audience members tend to listen to and think about proposals that make them happy. 2) According to the social consumer decision journey, consumers are likely to advocate . King's Crown is generating…. inia pulvinar tortor nec facilisis. Which of the following statements is true of informative promotion? C. People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements is true of persuasive promotion? Try our expert-verified textbook solutions with step-by-step explanations. 58. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. Which of the following statements is true of a proper promotional mix? a) Data b) Competitor c) Noise d) Government policy. s. Expert answered|Keely17|Points 0| Log in for more information. A. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. It forces management to spell out its assumptions about the relationship between the money spent and promotion results. a. 4. Which of the following statements is true of persuasive promotion? growth stage. It is designed to stimulate a purchase or an action. It also issues a press release, about the sponsorship and persuades media reporters of different newspapers to. B. Excessive advertising can decrease brand loyalty. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. B. decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. Which of the following statements is true of persuasive messages? B. Informational and persuasive C. Persuasive. Which of the following statements is true of persuasive promotion? D)Sales promotion may be used anywhere along the marketing route. Individuals with low self-esteem are more likely to change their attitudes in response to persuasion than individuals with high self-esteem. Which of the following statements is true of persuasive messages? Excessive advertising can decrease brand loyalty. D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. a. It prevails during the maturity stage of the product life cycle. Top Offers From www.coursehero.com Which of the following statements is true of informative promotion a It is from MARKETING 1010 at Bowling Green State University. A) They are automatically given to readers when they comply with your request. D)Positive emotions are not accompanied by negative appeals. B) They are the same thing as product features. Which of the following statements is true of positive emotions? It is used to keep the product and brand name in the public’s mind. 0 votes. b. b. 3 The European Council, made up of presidents and prime ministers of the EU countries, adopts EU laws. answered May 22, 2016 by SarahC . It is designed to stimulate a purchase or an action. 0 votes. b. ISBN 13 978-0078028977 . It is used to keep the product and brand name in the public’s mind. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. a. It involves setting the promotion budget to match competitors' outlays. a. Persuasive advertising can be excessive. Persuasive advertising can be important in encouraging new entry into the industry. (b) There are n number of trials. It is designed to stimulate a purchase or an action. A) Their primary objective is to persuade resellers to carry a brand. Sales promotion is a type of direct marketing. Persuasive texts present facts and are unbiased. Share your own to gain free Course Hero access. D. d. Course Hero is not sponsored or endorsed by any college or university. Design, SEO, and advertising can only get you so far. Which of the following statements is true of accessory equipment? A Persuasive texts use strong adjectives. People tune out repetitious messages, so they quickly lose effectiveness. a. *c. People tune out repetitious messages, so they quickly lose effectiveness. Sales promotion’s greatest strength is in creating strong desire and purchase intent. Which of the following statements is true of persuasive messages? D)The methods they use are less prone to scrutiny. B)Sales promotion normally involves an indirect inducement. Messages that offer a remedy for a person's fears tend to be effective. Advertising is most effective at the purchase stage of the AIDA model. A)Sales promotion is a deceleration tool. 19. Which of the following statements is true of persuasive promotion? Which of the following statements is true of advertising and promotion? Its retailers convince consumers to buy Fournott's products. Which of the following statements concerning audit evidence is true? Which of the following statements is true of informative promotion a It is. asked May 22, 2016 in Business by Kelci. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Pellentesque dapibus eo. creating a barrier to entering the industry. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Krackle, a food manufacturing company, added two new flavors to its famous line of potato chips. True. 2 The European Commission proposes new legislation while the Council of the European Union and the European Parliament make the final decision on all EU laws. Which of the following statements is true with Bentham’s utilitarianism? Which of the following is not an example of persuasive advertising: a) Persuading customers to receive a sales call b) Encouraging the customer to purchase now c) Building brand preference d) Explaining how the product works 2. 3. 16. business-communications; 0 Answers. A) Trust B) Marketing C) Sales D) Value E) Action. A. Which of the following statements is true of reminder promotion? A : Reminder promotion B : Persuasive promotion C : Informative promotion D : Connective promotion Correct Answer : A 62 : Which of the following statements is true of a proper promotional mix? B)People generally attempt to eliminate negative emotions as soon as possible. C)Invoking negative emotions during communication negatively impacts a speaker's argument. True False. c. Certain promotional tools are more effective at certain stages of the AIDA model. Doodle uses social media as…. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. C) They include the use of display allowances. C)Sales promotion is usually considered to be complementary. D. a. Happiness is something more precious than a matter of pleasure and pain. It sponsors a, marathon in the city as part of its promotional strategy. ich of the following statements is NOT true about persuasive texts? 12 When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve a high brand awareness among its large number of potential consumers because the product was low-tech and fairly easily imitated. Which of the following statements about sales promotion is true? C) It tends to place promotion first among spending priorities. Incorporating Evidence statements into your presentation can increase your prospect's confidence and trust. Persuasive advertising can increase brand loyalty. asked Sep 14 in Business by szata. Only speeches can be persuasive. A. Which of the following is NOT an example of an evidence statement? It is designed to stimulate a purchase or an action to purchase. encouraging new entry into the industry. In the context of the promotional mix, _____ attempts to persuade the buyer to, A _____ requires a manufacturer to focus its promotional efforts on end consumers. A. C. 54) Which of the following statements is true of the two-step approach to mass communications? C. Persuasive texts use words that trigger emotions. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Most marketers ignore how our brains work and fight Q9 ___ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. c. Marketers view sales promotions as more effective when they are created as long-term stimulation tools. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. A. encouraging new entry into the industry. 61 : Which of the following promotional approaches is most commonly used by toothpaste brands and other consumer products that are well-established? B. Satisfaction guaranteed! b. Which of the following statements is true of persuasive messages? We’ve got course-specific notes, study guides, and practice tests along with expert tutors. ANSWER: B. Persuasive advertising can increase brand loyalty. E) They should not be relied on heavily because they can cheapen a product. Which of the following statements is true of persuasive promotion ? a. a. Fiction and nonfiction can have a persuasive purpose. People tune out repetitious messages, so they quickly lose effectiveness. Persuasive advertising can be important in encouraging new entry into the industry. It is used to keep the product and brand name in the public's mind. (c) There are two possible outcomes for each trial: Success (S) and Failure (F). Ask your own questions or browse existing Q&A threads. Public relations cannot effectively be used with sales promotions. False. All of the above statements about direct marketing are true. Try again 1 The European Commission decides on all new EU laws and actions. An effective message will reach all audiences, regardless of background. Which of the following statements about product benefits is true? Which of the following statements is true of persuasive promotion? asked May 24, 2016 in Business by Saira. Which of the following statements is true of the characteristics of the elements in a promotional mix? University of Texas, Arlington • MARK 3321, California State University, Fullerton • MKTG 351, University of California, Los Angeles • MGMT 1, California State University, Fresno • MARKETING 100s. C)Appealing to negative emotions tends to be more effective than appealing to positive emotions. It includes goods such as large or expensive machines and mainframe computers. A) It is mostly used by large businesses. An effective message will reach all audiences, regardless of background. Best answer. a. b. Which of the following is a difference between social media and personal selling? People tune out repetitious messages, so they quickly lose effectiveness. AIDA concept 5. Given this information, which of the. b. Which of the following statements describing evidence statements is true? (d) The . A)They are the most visible of all business activities. What will be an ideal response? following statements is true of Fournott? This preview shows page 1 - 2 out of 4 pages. A. Which of the following statements is true about persuasive writing? This results in electronic word-of-. b. -is the true statement. It is designed to stimulate a purchase or an action. c. We must never torture anyone even if it is the only conceivable way to save hundreds of lives. D. Persuasive and reminder. D . D. An effective message will reach all audiences, regardless of background. 4. Which of the following statements is true? a. Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? Which of the following statements is true of negative emotions? A)Evoking negative emotions reduces audience involvement. B)Audiences cannot be persuaded by positive emotions. It prevails during the maturity stage of the product life cycle. MGMT 753. Given this information, which of the following statements is true of Fournott? B. Course Hero has all the homework and study help you need to succeed! C. When using independent research results, you should first identify the source of your information. b. The AIDA model explains why public relations is the most important element in the pro-motional mix. 0 votes. B. Which of the following statements is true in the context of persuasion and attitude change? C) They are intangible and can only be acquired over time. 35. Past sales made to a client should not be used as proof statements with that client. Science- Earth and its History The following statements are true for a binomial distribution except: (a) Binomial is a continuous probability distribution. a. a. Which of the following statements is true of persuasive messages? Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . An effective message will reach all audiences, regardless of background. Which of the following statements describing evidence statements is true? E)They are the least prevalent of all marketing tools. Which of the following statements is true of persuasive promotion? Get one-on-one homework help from our expert tutors—available online 24/7. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. D) They are primarily used to generate business leads and reward customers. If you want to accelerate sales online, you need persuasive copy. Which of the following statements is true of consumer promotions? Which of the following statements about sales promotions is true? asked May 23, 2016 in Business by Kelci. QUESTION 7. Which of the following statements is true of reminder promotion? (2) The measure of the quantity and quality of audit evidence lies in the auditor’s judgment. It is used to keep the product and brand name in the public’s mind. a brand after they have experienced it. Course Hero is not sponsored or endorsed by any college or university. 16. A : It does not use advertising. B. Best answer . a. An effective message will reach all audiences, regardless of background. It meets the needs of a target market. Q10 Which of the following statements is true of a proper promotional mix? An effective message will reach all audiences, regardless of background. Page Ref: 505. Which of the following is an essential element of persuasive messages? Which of the following statements is true about persuasive writing? Which of the following statements is true? c.Only nonfiction can be persuasive d.Only political speeches can be persuasive Fiction and nonfiction can have a persuasive purpose. Which of the following statements is most likely true regarding the objective-and-task method of budget setting? d. It seeks to form relationships with customers and potential customers through technological ties. It does not use advertising. a. Which of the following statements is true of the characteristics of the elements in a promotional mix? A. b. mouth advertising. Find answers and explanations to over 1.2 million textbook exercises. Which of the following statements is true of persuasive messages? B. Which of the following statements is true of persuasive promotion? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. E)Sales promotion adds intangible immediate value to the brand. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Unit 4 Exam.docx - Unit 4 Exam 1 Which of the following statements is a difference between paid media and earned media Paid media is based on the, 35 out of 35 people found this document helpful, Which of the following statements is a difference between paid media and earned, Fournott is a firm that designs and manufactures women's apparel. C)They are not subject to governmental regulation. It regularly posts its interior. Which of the following statements is true regarding the affordable method for setting a promotion budget? Which of the following statements is true of persuasive promotion? Provide ongoing contact with customers C. Prepare the way for personal selling efforts encouraging new entry into the industry. encouraging new entry into the industry. It sells its, merchandise to retailers for them to handle. b. terms of stages of consumer involvement with a promotional message. King's Crown, a beverage company, has launched a new energy drink. People tune out repetitious messages, so they quickly lose effectiveness. Find the best study resources around, tagged to your specific courses. 19. Which of the following statements is true of buying decisions? d. 10. People don't read online; unless they're about to spend money—then they scrutinize each word. asked Jul 26, 2019 in Business by Susys A. Doodle Inc., a renowned interior design services company, tries to increase its, customer base through increased web presence. Persuasive writing is non-fiction writing used to convince the reader to agree with the author about an issue. A. Select one: a. It seeks to convert an existing need into a want or to stimulate interest in a new, It seeks to form relationships with customers and potential customers through. D) They are short-lived as compared to added-on benefits. Persuasive advertising. B. B) They include a wide range of tools like samples, coupons, and refunds. Encourage repeat purchases B. B)They are less common in a free-market economy. (Pick only one.) A. a guarantee B. independent research results C. a demonstration D. the customer's past sales figures E. all of these choices are correct. b. growth stage . Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. 32. Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content 5. Which of the following statements about the AIDA model is true? June 17, 2015. 1) Web 1.0 ended with the "bursting of the dot-com bubble." 7. A. Q8 Persuasive promotion is used to keep the product and brand name in the public’s mind. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. Which of the following statements is true of persuasive promotion? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. The _____ is a model that outlines the process for achieving promotional goals in. It is designed to stimulate a purchase or an action. print it. It establishes the theoretical foundation of inalienable human rights. Which of the following statements is true? Which of the following statements about sales promotion is true? answered Sep 14 by Tretav . D) It leads to a certain annual promotion budget. A. marketing; 0 Answers. It is designed to stimulate a purchase or an action. (1) To be appropriate, audit evidence should be either persuasive or relevant, but need not be reliable. It is designed to stimulate a purchase or an action. b. Which of the following statements is true of the factors that affect an advertising budget?

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